About
Live On is a statewide effort to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. We’re getting the word out to Utahns through a variety of multimedia messages and campaigns.
About
Live On is a statewide effort to prevent suicide by promoting education, providing resources, and changing our culture around suicide and mental health. We’re getting the word out to Utahns through a variety of multimedia messages and campaigns.
Impact
Over 150k
Utahns have begun our suicide prevention training. Over 20,000 people have completed it.

15 grants
to work with underserved communities, customizing messaging to Hispanic, LGBTQ+, Native American, rural, frontline, and veteran communities.
78%
of Utahns remember seeing suicide prevention ads
“The core of this campaign
is to embody hope during someone’s darkest time in their life by addressing stigma and equipping and empowering individuals, families, friends and others to address mental health and to support one another”
Governor Spencer Cox
Governor Spencer Cox
48M
Radio impressions

238M
Digital all time impressions

37M
TV Impressions

830M
Outdoor impressions

Connection
Feeling connected to others can help prevent suicide. Close relationships with family and friends provide support, make it easier to share feelings, and show that you're not alone. These connections can make a big difference when life feels hard.
Download campaign assets here
Reaching Out
Noticing when someone is struggling, knowing what to ask, and how to listen with empathy can save a life. Don't be afraid to ask, "Are you thinking about suicide?" It can make someone feel seen and cared for at times when they need it most.
Download campaign assets here
Safe Environments
Helping people feel safe is an important part of preventing suicide. That includes strategies to create safer homes like less access to firearms and more open conversations.
Download campaign assets here
Suicide Prevention Playbook
Learning about suicide prevention can feel overwhelming, that's why we packaged simple tips, conversation starters, and videos from experts and everyday people into a free course online so every Utahn can learn the basics of suicide prevention.
Start here